Next 15 Group SOAR Analysis
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Strengths
Deep Concentration in High-Growth Technology and B2B Sectors
Next 15 Group's deep focus on technology and B2B gives it clear strength: more than 60% of revenue comes from technology clients, which helps anchor the business with Silicon Valley and global enterprise firms.
This niche mix raises barriers to entry because specialist insight matters more than broad consumer ad scale, making it harder for generalist rivals to win the same work.
It also supports premium pricing for high-value advisory work, since technology clients often pay for strategy, market access, and growth support rather than commodity creative output.
Highly Disciplined Financial Profile with Strong Cash Conversion
In FY2025, Next 15 Group kept free cash flow conversion above 90%, showing tight control of earnings and cash. That discipline gives the company room to fund acquisitions from internal cash and still keep a progressive dividend policy.
The result is a lower-risk capital base and a clear payout framework for investors. It also supports inorganic growth without forcing the balance sheet to stretch.
Diversified Multi-Pillar Operating Model Reducing Sector Risk
Next 15 Group's four-pillar model-Customer Insights, Customer Engagement, Customer Delivery, and Business Transformation-spreads risk across 4 linked revenue engines. With units like Savanta and Mach49, its consultancy-plus mix can win against both the Big Four and ad groups, while reducing dependence on any 1 market. That breadth helps cushion local downturns in marketing spend.
Elite Venture Building and Business Transformation Capabilities
Through Mach49, Next 15 Group can offer growth-as-a-service to Fortune 500 clients that want to launch new ventures inside the company, not just run ad campaigns. That lifts the relationship from supplier to strategic partner, often at board level, because it helps shape new revenue streams. The edge is hard to copy: many digital marketing groups can market a business, but far fewer can build one from idea to launch.
Strategic Decentralization Supporting Agile Talent Retention
Next 15 Group's decentralised model lets agency brands keep distinct cultures while using a shared back-office, so teams stay fast and locally responsive. That matters in a tight talent market: creative and data specialists are more likely to stay when decision-making is close to the work. Central shared services can trim overhead by 3% to 5%, lifting operating margin without weakening brand autonomy.
Next 15: Tech-Heavy Growth, Strong Cash, Low Drama
Next 15 Group's strength is its tech-led, B2B mix: over 60% of revenue comes from technology clients, which supports higher-value work and raises switching costs. FY2025 free cash flow conversion stayed above 90%, showing strong cash discipline and room for buybacks, deals, and dividends. Its four-pillar model and decentralised setup spread risk while keeping specialist brands fast and close to clients.
| FY2025 | Metric |
|---|---|
| 60%+ | Tech revenue mix |
| 90%+ | FCF conversion |
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Opportunities
Expansion into AI-Native Content and Predictive Analytics
Generative AI gives Next 15 a clear way to automate lower-margin content work and sell higher-value AI strategy, especially as clients want faster campaign output and tighter cost control. Using Savanta's proprietary data, the group can build predictive tools that target the 20% accuracy lift you noted versus traditional models, which makes the offer more useful for planning and media spend. Early rollout can also support value-based pricing, so Next 15 gets paid for better client outcomes, not just hours or volume.
Increasing Market Share in the US Public Sector
The US public sector is a multi-billion-dollar digital communications and data-insights market, and demand stayed strong in FY2025 as agencies pushed for better citizen engagement and analytics. Next 15 can use its US base to target higher-margin federal and state work through its insights and strategy agencies. A larger Washington, D.C. footprint would also add steadier, counter-cyclical revenue when private-sector budgets soften.
Consolidation of Fragmented Specialist Data Agencies
In FY2025, Next 15 reported revenue of about £607m and kept pushing into higher-margin data and tech work. That gives it room to buy niche data science and martech firms with specialist IP or SaaS-lite income at lower valuations. With consolidation still fragmented, these deals can lift recurring revenue and support the aim of doubling EPS every five years.
Direct-to-Consumer Digital Transformation for Legacy Brands
Legacy manufacturers and retailers still trail on e-commerce and CRM, so Next 15 Group's Customer Delivery agencies can win full lifecycle work, from build to retention. Global digital commerce sales are forecast to top $8.1 trillion in 2025, and with sector digital spend rising about 12% a year, the addressable pool stays large.
That gap lets Next 15 Group capture higher-value recurring fees instead of one-off campaign work.
Strategic Partnerships with Hyperscale Cloud Providers
Gartner expects 2025 worldwide public-cloud spend to reach $723.4bn, so deeper ties with Google Cloud, AWS, and Microsoft can put Next 15 inside a large, growing budget pool. As enterprises move marketing stacks to the cloud, the group can earn higher-fee work on integration, data orchestration, and migration support. That widens its reach beyond marketing into IT consulting.
Next 15's FY2025 Growth Levers: Acquisitions, AI, and Public Sector Demand
FY2025 revenue of about £607m gives Next 15 Group room to buy niche data, martech, and SaaS-lite firms, lifting recurring income and specialist IP. Generative AI can also shift low-margin content work into higher-fee strategy and automation services. US public-sector demand and a bigger cloud-services budget pool add more steady, higher-margin work.
| Opportunity | FY2025 cue |
|---|---|
| Acquisitions | ~£607m revenue |
| AI services | Higher-fee mix |
| Public sector | Steady demand |
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Aspirations
Becoming the Global Benchmark for Business Transformation Consultancy
Next 15 is aiming to be seen as a global benchmark for business transformation consultancy, not just a marketing group. Management wants more than 40% of revenue to come from non-advertising consulting by 2028, and is shifting spend toward "growth building" units instead of media buying. That move matters because large consultancies like McKinsey and BCG are valued for strategy-led work, and Next 15 is trying to move into that lane with a similar mix of advice, execution, and technology.
Achieving Market Leadership in Ethical Data Usage
In FY2025, Next 15 Group's edge can come from making privacy-compliant data collection a standard across its research arms. That matters because GDPR fines can reach €20 million or 4% of global turnover, so compliance is not just a cost; it is a risk shield.
By proving transparent and ethical data use, Next 15 Group can win high-trust work in finance and healthcare, where data integrity drives contract awards.
This turns regulatory discipline into a selling point, not a drag.
Scaling an Integrated Global Ecosystem for 'Next-Gen' Brands
In FY2025, Next 15 Group's aim is to turn Savanta, Mach49, and the comms agencies into one client path: research, build, then launch. The target is for cross-sell revenue to reach at least 25% of group sales, which should make clients stickier and lower acquisition cost across the portfolio. One account can move through three services, so the group captures more value from each win.
Targeting Sustainable Double-Digit Organic Revenue Growth
Next 15 Group is targeting 10% to 12% annual organic revenue growth, even if macro demand stays choppy. That goal rests on shifting from labor-heavy agency work to more productized services that can scale faster and repeat more easily. The margin aim is clear too: lift EBITDA toward 20% to 22% by 2025 as delivery becomes more efficient.
Developing the Industry's Premier Internal AI Talent Academy
Next 15's internal AI academy would train its 3,000-plus staff on practical AI use, from research to content and client delivery. That matters in a market where global AI spending is set to reach hundreds of billions of dollars in 2025, so speed now beats size. A shared AI skill base can help Next 15 stay ahead of larger rivals weighed down by legacy systems and make the group more appealing to top engineering talent.
Next 15 Targets Higher-Value Growth Through AI and Cross-Sell
Next 15 Group's FY2025 aim is to keep shifting from ad-led work to higher-value consulting, with more than 40% of revenue targeted from non-advertising services by 2028. It also wants cross-sell to hit 25% of sales and organic growth of 10% to 12%. An internal AI academy for 3,000-plus staff should lift delivery speed and margin.
| Goal | FY2025 signal |
|---|---|
| Mix shift | 40%+ non-ad revenue by 2028 |
| Cross-sell | 25% of sales |
| Growth | 10%-12% organic |
Results
Consistent Mid-Teen Operating Margins Amid Sector Headwinds
Next 15 Group has kept adjusted operating profit margins in the 18.5% to 19.5% range, showing tight cost control through softer demand from major tech clients. That level is still ahead of many small- to mid-cap agency peers, where margins are often in the low-to-mid teens. It shows the business can protect profit even when clients trim marketing spend.
Successful Integration of High-Value Strategic Acquisitions
In FY2025, newly acquired agencies added over 5% to Next 15 Group's revenue growth, showing that deal-led expansion is still moving the top line. The group also kept founder retention high across acquired agencies, which matters because its decentralized model depends on keeping senior talent in place. That combination of >5% growth contribution and strong founder stickiness is a clear sign that Next 15 Group can absorb acquisitions without losing human capital.
Robust Organic Growth Rebound in Business Transformation Pillar
Next 15 Group's Business Transformation pillar has returned to double-digit organic growth, led by a 15% rise in venture-building demand. That rebound indicates the early-2025 consulting slowdown has fully reversed, with clients again spending on digital change. The segment's resilience shows innovation remains a non-discretionary cost for corporates.
Strong Shareholder Returns via Consistent Dividend Increases
In FY2025, Next 15 Group raised its annual dividend by 10%, extending a steady record of shareholder returns. That payout was backed by a solid balance sheet, with net debt to EBITDA kept well below the 1.5x target. The result shows the Company can fund growth while still returning cash to investors.
Expanding Pipeline of High-Trophy Multi-Agency Account Wins
Next 15 Group has recently landed 3 major contract wins that each bring at least 3 internal agencies onto one mandate. That is a clean proof point for the group's cross-pillar model: separate agencies can still act like one team when the brief is big enough. For large global brands, these integrated wins matter because they usually mean deeper client ties, wider wallet share, and stickier revenue.
Next 15's FY2025: Strong Margins, Growth, and a Higher Dividend
FY2025 showed Next 15 Group's model still works: adjusted operating margins stayed at 18.5% – 19.5%, acquired agencies added over 5% to growth, and Business Transformation returned to double-digit organic growth, led by 15% venture-building demand. The Group also lifted its dividend 10% and kept net debt well below 1.5x EBITDA.
| FY2025 | Data |
|---|---|
| Margin | 18.5% – 19.5% |
| Acquisitions | >5% growth |
| Venture-building | 15% |
Frequently Asked Questions
Next 15 leverages a high-margin portfolio focused heavily on the technology sector, with over 60 percent of revenue tied to B2B and tech clients. Its strongest asset is a decentralized model that preserves agency culture while utilizing central scale. This efficiency drives an 18 to 20 percent operating margin and maintains a high cash conversion rate exceeding 95 percent.
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